Still Searching for that Million Dollar Business Idea?
The idea of starting a business is alluring to so many people. There is the vision of wealth, providing opportunities and security. Also there is pride and purpose- knowing what you’re doing is for you and your family. And of course, one of the most appealing reasons is the freedom of being able to work from home and choose your own hours.
These visions are wonderful and, in many cases, attainable. In fact, according to the U.S. Department of Commerce, there are over 17.6 million businesses with one or more owners but no paid employees.
So why are so many aspiring entrepreneurs left on the sidelines?
It turns out, there are three reasons. One, as you can imagine, is good old fashioned fear. Fear of the unknown. Fear of failure. Believe it or not, fear of success. The second reason is a lack of knowledge. “Where do I start?” “I don’t have enough resources.” “I don’t know anything about marketing.” And the third reason, which I will be discussing in this article, is about the business idea, itself.
Business Idea Paralysis
What is business idea paralysis? Quite simply, it’s a condition that prevents people from starting a business because they get held back in the idea generation stage. Basically, they are stuck in neutral. Below are the two most common reasons why:
The Pet Rock Syndrome
In 1975 a gentleman named Gary Dahl created a product called the pet rock. … Read the rest
